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The goal of AdWords, our primary auction-based advertising program, is to deliver ads that are so useful and relevant to search queries or web content that they are a form of information in their own right. With AdWords, advertisers create simple text-based ads that then appear beside related search results or web content on our websites and on thousands of partner websites in our Google Network, which is the network of third parties that use our advertising programs to deliver relevant ads with their search results and content.
Most of our AdWords customers pay us on a cost-per-click basis, which means that an advertiser pays us only when a user clicks on one of its ads. Our AdSense program enables websites that are part of the Google Network to deliver ads from our AdWords advertisers that are relevant to the search results or content on their websites.
We share the majority of the revenues generated from these ads with the Google Network Members that display the ads.
To make mobile ad buying seamless and accessible for more than a million AdWords advertisers, we integrated our AdMob technology directly into our AdWords system in June The Google Display Network provides advertisers services related to the delivery of display advertising across publishers participating in our AdSense program, publishers participating in the DoubleClick Ad Exchange, and Google-owned sites such as YouTube and Google Finance.
Through our DoubleClick advertising technology, we provide to publishers, agencies, and advertisers the ad serving technology, which is the infrastructure that enables billions of ads to be served each day across the web.
We aim to simplify display advertising so it is easier for advertisers and publishers to manage campaigns across different formats, on different websites, and for different devices. In addition, YouTube provides a range of video, interactive, and other ad formats for advertisers to reach their intended audience.
YouTube also offers analytic tools to help advertisers understand their audience and derive general business intelligence. In the past year, YouTube has experienced strong growth in mobile viewers and has established key partnerships with content companies to help monetize mobile video.
Google is focused on developing easy-to-use ad products to help advertisers extend their reach, help create revenue opportunities for our publisher partners, and deliver relevant and useful ads to users on the go.
Google Mobile extends our products and services by providing mobile-specific features to mobile device users. Our mobile-specific search technologies include search by voice, search by sight, and search by location.
|What we've learned so far||Tips for staying safe online Google Lotto scam You receive an email claiming that you've won a Google Lottery and are asked for personal details. In some cases the scammers also impersonate customs or tax officials and will ask you to provide additional information or pay a fee to release the funds such as a money release fee, currency exchange, courier or shipping fees, tax fees, etc.|
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|Google Lotto scam||A little over a month ago, KrebsOnSecurity was contacted by multiple financial institutions whose anti-fraud teams were trying to trace the source of a great deal of fraud on cards that were all used at a handful of high-end restaurants around the country. Select Restaurants did not return messages seeking comment.|
In addition, we offer advertisers the ability to run search ad campaigns on mobile devices with popular mobile-specific ad formats, such as click-to-call ads in which advertisers can include a phone number within ad text.
AdMob also offers effective ad units and solutions for application developers and advertisers. Google is committed to providing users with relevant local information.
Users can find addresses, phone numbers, hours of operation, directions and more for millions of local queries like shops, restaurants, parks and landmarks right on Google.
Our products and services also help local business owners manage their online presence and connect with potential customers.
Google Offers brings people daily deals from local and national businesses, redeemable for discounted goods or services. From restaurants to spa treatments to outdoor adventures, Google has deals from the best businesses a city has to offer as well as popular national brands.
Operating Systems and Platforms Android. Working closely with the Open Handset Alliance, a business alliance of more than 75 technology and mobile companies, we developed Android, a free, fully open source mobile software platform that any developer can use to create applications for mobile devices and any handset manufacturer can install on a device.Google Drive is a free way to keep your files backed up and easy to reach from any phone, tablet, or computer.
Start with 15GB of Google storage – free. Explore charts of the most searched real-world people, places and things. View the basic GOOG stock chart on Yahoo Finance.
Change the date range, chart type and compare Alphabet Inc. against other companies. This Annual Report on Form K is a combined report being separately filed by Google Inc.
("Google") and Alphabet Inc. ("Alphabet"), the successor issuer to, and parent holding company of, Google. The following filings are available through our investor relations website after we file them with the SEC: Annual Reports on Form K, Quarterly Reports on Form Q, and our Proxy Statements for our annual meetings of stockholders, for the last three years.
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