Earlier in the century, the steady rise of industry and the formulation of a market economy - fueled by wage labor instead of the traditional system of apprenticeship - as well as the formulation of national banking standards created a sound, firm base for modern, capitalist economics. From the increasingly industrialized and urbanized American landscape, a unique phenomenon in marketing was born, and sometime around the s, the concept of modern advertising emerged in American society. Predominately appealing to American women - who were seen as the bedrock of American families, and thus, those most likely to make use of consumer goods - companies began to advertise in newspapers, on broadsides, and billboards. The reality of this new form of advertisement is seen in this document packet's photograph of a boardwalk, where product names literally cover the entire streetscape.
Earlier in the century, the steady rise of industry and the formulation of a market economy - fueled by wage labor instead of the traditional system of apprenticeship - as well as the formulation of national banking standards created a sound, firm base for modern, capitalist economics.
From the increasingly industrialized and urbanized American landscape, a unique phenomenon in marketing was born, and sometime around the s, the concept of modern advertising emerged in American society. Predominately appealing to American women - who were seen as the bedrock of American families, and thus, those most likely to make use of consumer goods - companies began to advertise in newspapers, on broadsides, and billboards.
Of course, the custom of placing advertisements in newspapers held a tradition in American society; however, the advertising techniques and strategies that formed in the middle to latter part of the nineteenth century acquired a different character.
Traditionally, businesses would post brief assessments of their wares in the advertising sections of newspapers, merely providing a list of their goods to inform the public of what was available for purchase.
The new advertisements, by contrast, focused on creating unique slogans that customers would remember and that cast products in an optimistic light. The Industrial Revolution saw a slew of innovations in technology and medicine, and these innovations fueled a growing advertising industry. Products of similar designs began to compete against one another - a particular model of steam engine would feature unique instruments and features, for example, and these differences would be emphasized in the product advertisement.
Perhaps the most famous examples of these type of advertisements can be found in the now-famous Sears and Roebuck catalogue. By the s, advertisement seemed to take on a driving aspect of its own, and focused on the creation of "wants" and "needs" in the growing consumer population.
In order to create a market for certain items, clever businessmen would advertise products in careful language, designed to influence potential buyers into seeing the necessity of owning particular products.
Evidence of this is seen in the growing number of appliances such as cooking stoves, washing machines, and sewing machines produced at this time, and found within "modern" households.
Advertisements appealed to women especially, detailing how the possession of a cooking stove, for instance, was guaranteed to reduce the toil and labor of the kitchen, and thus free time for "nurturing" the family according to the values and standards of the day.
Women were intended, in a sense, to be the principle consumers of the new market economy. In creating wants and needs in a population of consumers, advertisement was instrumental in paving the way for successful capitalism in America. The place of women in the new economy was even more firmly cemented in the early decades of the twentieth century, with the rise of Progressivism and supply and demand economics.
Progressive reformers and businessmen alike appealed to and propagated the idea of virtuous households, carrying a theme from the culture of sentimentalism in the s that stressed the value of nuclear families with morally upright - if submissive - mothers.
Many of the advertisements seen in this collection are clearly directed at women. Domestic economy - the science of good housewifery - is usually attributed to post World War II years, at least in the minds of the American public. In fact, the foundations of household economy were raised in the early twentieth century and during the World War I era.
Home economy, in theory, allowed the housewife to make the most of finances, so that her family could purchase current technological innovations like automobiles, radios, and refrigerators.
The logic here was that, with these new technologies, life would be made easier for both the housewife for whom societal values provided a labor-intensive schedule of household "duties" and her family, as well as provide capital for the growing economy. An excellent example of this household economy - produced by a woman, the famous home economist Christine Frederick - is found in the form of a lengthy pamphlet included in this document packet.
President Calvin Coolidge and other conservative political leaders and economists of the day - such as Herbert Hoover - placed an undue emphasis on consumerism in a false sense of security that the monopolized market for new technologies would carry Americans through to unrivaled wealth and prosperity.
In reality, many historians find that consumerism in the early twentieth century probably had a negative as well as a positive affect on American society; although advances in technology and home economics doubtlessly improved the quality of life for some Americans, consumerism spurred by advertisement created an illusion of demand that likewise created an overabundance of supply in automobiles and similar products.
|Development Of Modern Advertising: Morgen Witzel: Thoemmes Continuum||Each economic system has an interesting relationship with the social system, political system and cultural value. Whatever be the character of the economic system, there are three basic features which are common to all:|
|The Rise of Advertisement and American Consumer Culture||History of advertising in Britain In Britain, outdoor advertising was based on hoardings billboards: Barratt was hailed as "the father of modern advertising".|
The existence of a saturated market is held as one of the heralds or causes of the Great Depression, which led many Americans to experience some of the greatest poverty and economic suffering in American history.
The foundations of capitalism and modern economics - although influenced by many factors - were in large part, strengthened by the rise of advertisement and its creation of an American consumer culture. National History Standards Materials compiled in this document can be used by educators to fulfill the following National History Standards for Grades The Emergence of Modern America Standard 3: The student understands how new cultural movements reflected and changed American society.
Analyze how radio, movies, newspapers, and popular magazines created mass culture. Changing Picture Puzzle, "This man is up to date This puzzle illustrates changing attitudes of the public towards modern advertisement, and those who resisted its development.The "Mad Men" era of the s was a Cambrian explosion of brands -- from cigarettes to soap -- that have come to define modern marketing.
This unit surveys key moments in the development of modern American advertising practice. It focuses on two key themes: the development of advertising techniques, and the story encoded in advertisements about the society that produced them.
Advertising in one form or another has been around for millennia, and examples of advertising images and slogans can be found even in the classical world. From the 18th century onwards, advances in printing technology made mass advertising a reality. The late 19th and early 20th centuries brought a.
The Development of Modern Advertising (Foundations of Modern Management) [Morgen Witzel] on ashio-midori.com *FREE* shipping on qualifying offers. Advertising in one form or another has been around for millennia, but by the late nineteenth centuryAuthor: Morgen Witzel.
"impossible to look at modern advertising without realizing that the material object being sold is never enough" and this is the "cultural quality of its modern forms." When we buy products, we are buying much more than the product itself.
Contextual advertising is useful for a business, in order to grab a hold of the interest of teens and young adults.
These are mostly found on popular sites such as Facebook, t umblr, twitter.